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Wednesday, May 26, 2010

[R681.Ebook] Free PDF The Ambassador of Christ (Classic Reprint), by James Cardinal Gibbons

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The Ambassador of Christ (Classic Reprint), by James Cardinal Gibbons

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Excerpt from The Ambassador of Christ

A Pious, learned, and zealous priesthood is the glory of the Church of God. By our personal holiness, we work out our own salvation, and edify our neighbors; by our erudition, we enlighten them; and by our zeal, we make them partakers of the precious heritage of Christ.

I do not think that any age or country ever presented a more inviting field for missionary labor than that which the United States exhibits to-day.

"The word of God is not bound," or shackled here, as it has been elsewhere. No military satrap or State functionary is permitted to enter our churches in the capacity of an official censor, to arrest, fine, or imprison a minister of the Gospel for his conscientious utterances in vindication of social morals, and in denunciation of official corruption.

The Catholic pastor is sure to be heard with reverence, sympathy, and adhesion by the members of his flock; and many even of those that are not of the household of the faith, will often be attentive and respectful listeners, especially on extraordinary occasions.

The periodical whirlwinds of bigotry that sweep over the land soon subside, like the upheavals of nature, after spending their force. Nor are they an unmixed evil; they serve some useful purpose. They purify the moral atmosphere; they clear the spiritual skies, and give observant men a better insight into the uncreated world. They are winnowing winds separating the wheat from the chaff.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Published on: 2015-09-27
Original language: English
Number of items: 1
Dimensions: 9.02" h x .86" w x 5.98" l, 1.24 pounds
Binding: Paperback
424 pages

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Saturday, May 22, 2010

[X289.Ebook] Download PDF Comedy Shorts - Humorous Fiction Short Stories: Four Comedy Short Stories, by Robin Storey

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Comedy and mystery with a twist of supernatural - four short stories from fiction author Robin Storey

‘I recommend these stories to those who enjoy a bit of the macabre with a blend of mystery and a twist of supernatural on the side.’ Readers' Favourite

Sleuthing For Beginners

Angela has always had a secret ambition to be a private detective. After her neighbour dies suddenly she launches her own investigation, with unexpected results.

A Peaceful Death

George, who has been obsessed with death since his father died, is visited by The Angel of Death, who strikes an unusual bargain.

A Girl’s Best Friend

Ali, the sole beneficiary of her uncle’s will, learns that he may have a secret, ill-gotten fortune stashed away. But she soon discovers she's not the only one determined to find it.

The Muse

Esther, a struggling romance writer, meets her muse Alfred, and he moves in, providing her with a constant source of inspiration. But is the cost too high?

If you like comedy, mystery and fantasy, and you’re looking for a book you can read on the train or in a couple of spare hours, this book of short stories is for you.

‘I love Robin Storey's dry wit and realistic characterization of the foibles of human nature.’ Pamela Mariko.

Scroll up and click the Buy Button now to start reading this diverse collection of entertaining stories.

Published on: 2015-04-29
Released on: 2015-04-29
Format: Kindle eBook

Review
Robin Storey's imagination is endless and her presentation of each story is excellent. I recommend these stories to those who enjoy a bit of the macabre with a blend of mystery and a twist of supernatural on the side. These are great short stories, one and all. I loved the mystery element to each one. Great job. Rosie Malezer, Readers' Favorite.

From the Author
This is a collection of short stories I have written over the years that I decided to combine into one book. Sleuthing For Beginners and A Peaceful Death were both shortlisted in writing competitions.These stories span a variety of genres - mystery, humor, fantasy and even a touch of romance. I enjoy experimenting with genres and melding them together. I also find the sprint of writing short stories a great relief from the marathon of novel writing. How lovely it is to be able to see the end right in front of you even as you begin! Short stories are also fun to write and are great training for authors, as you learn to be very economical with your words. Some of the most memorable stories I've read have been short stories and I will certainly be writing more in the future.

From the Inside Flap
Robin Storey was a freelance writer for many years and has also worked as a probation and parole officer. She is also the author of comedy crime How Not To Commit Murder, romantic comedy Perfect Sex and romantic suspense novella An Affair With Danger.

Most helpful customer reviews

0 of 0 people found the following review helpful.
sorta funny sorta not so a touch over okay Comedy Shorts ...
By Bonnie Dale Keck
Not kindle unlimited, sorta funny sorta not so a touch over okay

Comedy Shorts - Humorous Fiction Short Stories
How Not To Commit Murder - comedy crime - humorous mystery

0 of 0 people found the following review helpful.
Silly, sappy and goofy
By Dragon link
The perfect book to prevent boredom. And a great one to share. You can talk about these little stories and laugh a bit with your friends when either of you need a"pick-me-up".

0 of 0 people found the following review helpful.
Mediocre and not funny
By Kindle Customer
Okay, there were some funny setups, but I would never have called these stories "comedy." I read the whole book without a chuckle.

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Thursday, May 20, 2010

[K118.Ebook] PDF Download How to Write a Good Advertisement: A Short Course in Copywriting, by Victor O. Schwab

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You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. You can learn to write such powerful advertisements that people go out and demand your product and no other. This is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. Learn how to grab reader attention immediately, write compelling copy that holds attention, write a call to action that's difficult to refuse, design winning layouts, increase the numbers of orders, and convert more inquiries into sales. Includes advertisement length, use of color, smart media placement, and much more.

Sales Rank: #617693 in Books
Brand: Schwab, Victor O.
Published on: 1982-12-01
Original language: English
Number of items: 1
Dimensions: .52" h x 8.28" w x 10.78" l, 1.29 pounds
Binding: Paperback
236 pages

Most helpful customer reviews

34 of 34 people found the following review helpful.
A great book for your advertising collection
By Mr. Tim J. Stokes
This book, though it seems a little bit old in writing style, is very good value. It starts with a list of the 100 best headlines ever written and explains why they were so. This chapter alone is worth the price of the book!

This book goes into "why" not just "how" so you can learn how to do it yourself.

You'll find chapters on understanding the emotional triggers, using facts, using proof, getting people to take action and much more.

The examples are incredible, all the way through the whole book. Every point made comes with an example that proves the point.

Its not quite a Tested Advertising Book however as a book to put on your shelf that you'll open and read many times I recommend it.

34 of 35 people found the following review helpful.
Why You Must Read This Book!
By Craig Garber
Don't miss this diamond in the rough!
This is a very overlooked book which touches on a little bit of everything, from soup-to-nuts, about writing copy and placing ads.
I'm not sure why it isn't mentioned as much as the more well-known classics like the Ogilvy and Hopkins material is, because it should be.
Although the book was written in 1962, it reads like it was written earlier -- perhaps that's why it's often not cited by the greats.
Buy it today. You won't be sorry.
Even if you're already a professional, the book will serve you well to stir up some good ideas -- maybe even for that promotion you're working on right now!

17 of 17 people found the following review helpful.
Classic
By John Chancellor
This book was first published in 1962. But the lessons are still as valuable and as valid today as when first published. This is a great manual on how to write advertisement.

Schwab is considered one on the legends in print advertising. He writing is easy to read, well organized and simple to understand.

This is a how to manual. Mr. Schwab starts with the importance of the headline - if you can't get people to read your ad it has no chance of getting people to buy the product. He gives you step by step instruction for writing good headlines.

From headlines, he goes on to teach about attention getting layout, showing people the advantages of your product, proving your claims, social proof and asking for action.

Schwab talks about the copy length, subheads and AIDA (Attention, Interest, Desire and Action).

At the end of each chapter is a quiz on the material presented.

If you want an excellent book on advertising and marketing, this is certainly one. If you have absolutely no experience, you will learn all the basics and concepts from this one book. If you consider yourself knowledgable, this is a great refresher course.

Well worth reading if your job involves advertising and marketing.

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[L104.Ebook] Download PDF Resurgence: The Four Stages of Market-Focused Reinvention, by Gregory S. Carpenter, Gary F. Gebhardt, John F. Sherry

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Based on a multi-year study with several large companies, Resurgence reveals how some of the most interesting and notable brands in the world have managed to stage remarkably successful comebacks following periods of decline. The core of this book is a smart, simple four-part framework for reinvention, plus compelling advice distilled for general business readers. Yet,it also features fascinating, insider accounts of the change process, with stories from a core group of leaders at companies such as Motorola, Alberto Culver, Harley-Davidson, and others, as they considered the question: How do we reinvent a firm that does not recognize the need for radical change? Three top marketing experts bring a compelling wealth of experience and knowledge to the forefront as they were granted extensive access to the executives at these companies and track how each of these organizations look dramatically different as a result of its changed efforts.

Sales Rank: #293597 in Books
Published on: 2014-02-18
Released on: 2014-02-18
Original language: English
Number of items: 1
Dimensions: 9.32" h x .97" w x 6.43" l, .94 pounds
Binding: Hardcover
256 pages

Review

“Being market focused is more important than ever. But few organizations know how to move effectively toward it, often finding themselves adrift. The authors describe seven major companies and what it took to achieve a market-focused reinvention, all captured in an illuminating four-stage process. Based on thorough research, Resurgence offers valuable insights into an increasingly important management challenge.” ―Philip Kotler, S. C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

“Change is the only constant. Disruptions of business models that used to take decades now take a few years or even months. In response, companies must disrupt themselves before the competition does in order survive and thrive. The Four Stages of Market-Focused Reinvention provides a smart and simple framework for companies to navigate the need for constant change.” ―Jonathan D. Becher, Chief Marketing and Communications Officer, SAP

“A topical manifesto on turning around troubled businesses. With lively case studies on companies like Alberto-Culver, Harley Davidson, and Motorola, authors Carpenter, Gebhardt and Sherry speak to the urgency of reinventing a company not just by following the right steps but by following them in the right order. A highly readable blend of scholarly ethnography and how-to prescriptions.” ―Rohit Deshpande, Sebastian S. Kresge Professor of Marketing, Harvard Business School

“A gem of a book. It's a thought provoking managerial book that is rigorous as well as pragmatic. Steeped in several years of field research this book distils unique insights and a pragmatic step by step approach for businesses that are in need to reinvent themselves. Easily accessible, a joy to read and practically useful.” ―Marcel Corstjens, Unilever Chaired Professor of Marketing, INSEAD

“Resurgence is a unique combination of academic rigor and practical advice. The case studies and Reinvention Model clearly communicate the importance of leaders building a collaborative, results-oriented culture to seize marketplace opportunity.” ―Mary Dillon, CEO, Ulta Beauty

“For many businesses, it may seem like the world is moving faster than ever. Markets shift, competitors emerge and customer expectations rise, seemingly overnight. Yet organizations often fail to respond with speed, ending up adrift and in need of massive change just to survive. If success and history are the enemies of innovation, the practical actions mapped out in Resurgence offer a relevant and timely approach to confront the conditions that lead to stagnation. This book offers a refreshingly clear-eyed view of the challenges of sustaining change – and offers a straight-forward approach to reinvention that is relevant whether your organization is striving to reignite growth or just trying to stay ahead of the change happening all around you.” ―Lou Sanchez, Vice President, Leadership & Organization Development, eBay Inc.

“Resurgence provides a formula for successfully transforming your organization into a customer-driven organization. Employing a unique, ethnographic research approach, the authors discover that the secret sauce is in the sequence of initiatives and confirm that organizational health and culture play a critical role.” ―Betsy D Holden, Former Co-CEO, Kraft Foods

About the Author

Gregory S. Carpenter is the James Farley/Booz Allen Hamilton Professor of Marketing Strategy and director of the Center for Market Leadership at the Kellogg School of Management of Northwestern University, and he hosts the annual Kellogg Marketing Leadership Summit. He is a frequent speaker on marketing strategy, and his research has been featured in Harvard Business Review, Financial Times, and NPR.

Gary F. Gebhardt is Associate Professor of Marketing at HEC Montreal. He teaches marketing strategy, market-focused innovation, B2B and channel marketing in the MBA, MSc, and McGill-HEC Montreal EMBA programs. He worked as a consultant and executive in industry for thirteen years before earning his PhD in Marketing at Northwestern's Kellogg School of Management.

John F. Sherry, Jr. is Herrick Chair and Chairman of the Marketing Department at University of Notre Dame. An anthropologist, he taught at Northwestern's Kellogg School for over two decades. He has researched, lectured, and consulted around the globe on issues of brand strategy, experiential consumption, and retail atmospherics.

Most helpful customer reviews

4 of 4 people found the following review helpful.
Great Look at Customer Focused Companies
By Timothy Calkins
This is a terrific look at the potential and challenge of becoming customer focused. The book highlights how some companies managed a transformation and other companies failed. One big learning: you can't just hire some marketing people and turn them loose. Senior management has to lead the effort and get everyone working together.

1 of 1 people found the following review helpful.
Very valuable and instantly useful content - I enjoyed this book to the point ...
By jamesjpiacentino
Very valuable and instantly useful content - I enjoyed this book to the point of leveraging the material in practice. I also found it engaging throughout, without putting it down. Hope you find it valuable as well.

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Monday, May 17, 2010

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Published on: 2003
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Wednesday, May 12, 2010

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This supplement outlines the key sections of each chapter, provides students with self-test questions, and also provides a set of problems and solutions similar to those in the text, and in the Test Bank. Because many instructors use multiple-choice exams, we include exam-type questions and problems in the Study Guide.

Sales Rank: #6083573 in Books
Published on: 2006-01-05
Original language: English
Number of items: 1
Dimensions: 10.75" h x 8.50" w x 1.00" l, .0 pounds
Binding: Paperback
384 pages

About the Author
Dr. Scott Besley, Associate Professor and Chair of the Department of Finance, earned his DBA and MBA degrees from Florida State University. A well-respected author and instructor, Dr. Besley has published numerous research articles in various academic journals and has co-authored two of the leading textbooks in corporate finance that are used at universities around the world. His research interests include areas of corporate finance, working capital management, governance, and investment anomalies. Dr. Besley is also a frequently requested presenter at professional conferences and is actively involved in numerous finance and professional organizations. When he is not teaching or pursuing research interests, Dr. Besley is heavily involved in his local community.

Dr. Eugene F. Brigham is Graduate Research Professor Emeritus at the University of Florida, where he has taught since 1971. Dr. Brigham received his M.B.A. and Ph.D. from the University of California-Berkeley and his undergraduate degree from the University of North Carolina. Prior to joining the University of Florida, Dr. Brigham held teaching positions at the University of Connecticut, the University of Wisconsin, and the University of California-Los Angeles. Dr. Brigham has served as president of the Financial Management Association and has written many journal articles on the cost of capital, capital structure, and other aspects of financial management. He has authored or co-authored ten textbooks on managerial finance and managerial economics that are used at more than 1,000 universities in the United States and have been translated into 11 languages worldwide. He has testified as an expert witness in numerous electric, gas, and telephone rate cases at both federal and state levels. He has served as a consultant to many corporations and government agencies, including the Federal Reserve Board, the Federal Home Loan Bank Board, the U.S. Office of Telecommunications Policy, and the RAND Corporation. Dr. Brigham continues to teach, consult, and complete research in addition to his academic writing. He spends his spare time on the golf course, enjoying time with his family and dogs, and tackling outdoor adventure activities, such as biking through Alaska.

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Tuesday, May 11, 2010

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Energy Storage for Sustainable Microgrid�addresses the�issues related to modelling, operation and control, steady-state and dynamic analysis of microgrids with ESS. This book discusses major electricity storage technologies in depth along with their efficiency, lifetime cycles, environmental benefits and capacity, so that readers can envisage which type of storage technology is best for a particular microgrid application. This book offers solutions to numerous difficulties such as choosing the right ESS for the particular microgrid application, proper sizing of ESS for microgrid, as well as design of ESS control systems for proper interfacing with the microgrid.

Explanations for major power electronic converters/technology required to achieve the desired interfacing
Case studies on the major impacts of energy storage on microgrid
Detailed solutions for choosing the right ESS for particular microgrid applications
Valuable economics chapter to help evaluate entire systems

Sales Rank: #2523660 in Books
Published on: 2015-09-10
Released on: 2015-08-27
Original language: English
Number of items: 1
Dimensions: 9.00" h x .35" w x 6.00" l, .60 pounds
Binding: Paperback
152 pages

About the Author
Dr Gao has over 10 years of research experience in the field of Microgrid and Energy Storage Systems. Gao has published more than one hundred fifty refereed technical papers in international journals and conferences. His research has been funded by agencies and sponsors including the US National Science Foundation, US Department of Energy, National Renewable Energy Laboratory and Argonne National Laboratory. His research areas include power and energy systems including renewable energies, micro grids, distributed generation, smart grid, power delivery, power electronics application, power system protection, power system restructuring, and hybrid electric vehicles. In 2009, he won the US National Science Foundation CAREER award for wind power research.

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