Ebook The Digital Tsunami: The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down
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The Digital Tsunami: The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down
Ebook The Digital Tsunami: The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down
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"Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer
"A must-read for everybody in the industry" - Joelle Frijters, CEO and Co-Founder of Improve Digital - Realtime Advertising Technology
Synopsis
“When new technologies are bringing successful companies to fail.” That’s how Harvard Professor Clayton Christensen describes his theory of disruptive innovations. Looking at the current situation in the media markets, it seems as if newspaper and magazine publishers and private TV stations are in the middle of such a disruptive transition process. With the help of Christensen’s theory, this book tries to give an overview of the chaotic changes in the media markets.
- Sales Rank: #2946134 in Books
- Published on: 2013-10-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .23" w x 6.00" l, .32 pounds
- Binding: Paperback
- 98 pages
About the Author
Nicolas Clasen works as an international business consultant. During his career, he has always been a frontier runner between established media companies and fast-moving start-ups.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Very Interesting
By Jacob Pabst
Impressive how the new roles of the internet economy lead to monopolistic market structures - a tendency that can be absolutely dangerous for independent journalism in the future - or a chance? Highly recommended!
5 stars
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